It’s not always easy to make a success of a business, particularly one within the fiercely competitive tech industry. Knowledge is power in business, and in the rapidly evolving sector of technology, staying ahead is critical.
To help you get ahead, Where The Trade Buys, a leader in offset print marketing, has put together this checklist of top tech books for new entrepreneurs. From how to create the optimum working environment for creative minds, to the world’s next consumer-changing trends, there’s a lot you don’t know yet about entrepreneurship and the tech industry…
Bold: How to Go Big, Create Wealth and Impact the World
Split into three sections, Bold, by Peter Diamandis and Steven Kotler, shows you how to move from ‘initial idea’ to ‘massive success status’ rapidly. Not just that, it also details how features such as 3D printing and androids may impact on your business over the years.
In the middle section, read all about Richard Branson’s and other magnates’ successes, before you reach the finale about the various, actionable ways you can build your company, with tips on creating lucrative campaigns designed to rocket your start-up to the top. A must-read for the big dreamer.
How Google Works
How is Google so successful? What’s the secret? If you want to find out what makes this digital brand the biggest player in the industry, read How Google Works by Google executives, Eric Schmidt and Jonathan Rosenberg.
This real view into strategy, culture, decision-making, and management in the workplace is invaluable. Renowned for its innovation, creativity, and ability to bounce back from errors (remember Wave?), this glimpse into the birth and evolution of Google is a must for anyone who wishes to emulate even a part of its success.
The Industries of the Future
This book by Alec Ross is a New York Times bestseller, and enlightens you about all things tech and business — from robots to cybersecurity.
Ross was once the senior advisor for innovation to the former Secretary of State in the US, Hilary Clinton, and as such, his viewpoint — and the opinions of other global leaders he uses in his book — is priceless. His extensive travel has given him access to the some of the most powerful people in business, and his book is packed with astute observations regarding opportunities for growth and the unknown tech forces that are changing — or will change — the world.
Networking Like a Pro
New to the industry or business in general? Then you need to read Networking Like a Pro by Ivan R. Misner from cover to cover. Read this book, and you’ll boost your knowledge of overcoming various networking hurdles that could hold you back as your company grows.
Building a strong network is critical to a tech entrepreneur. From making useful contacts to develop your business, to implementing an effective referral marketing campaign; Networking Like a Pro offers tools, templates and a results-measuring system to help you action your networking strategy and make valuable business connections.
The Lean Start-Up
Everyone entering the tech industry must give The Lean Start-Up by Eric Ries a read. This book looks at how new companies can launch, adapt and grow within an industry that has fierce competition. Offering real examples of setting up a new business, you get a great insight into how to make a success of your business and avoid the typical pitfalls.
Want to stay creative as the years go on? Make sure to pick up this book.
Your One Word
The author of this book, Evan Carmichael, launched and sold his biotech company before he was 20 years old. So, surely his book must offer us some excellent insights. Your One Word helps new entrepreneurs analyse their businesses, verify their aims and unlock their potential. Need a boost of confidence to drive you on? Immerse yourself in the powerful words of Carmichael.
Raj Sisodia, along with John Mackey of CEO of Whole Foods, claim that capitalism is good and can be advantageous to everyone — that means workers and the Earth, as well as shareholders and employers.
Referencing several other leading companies — such as UPS, Google and Amazon — Conscious Capitalism gives an insightful and expert analysis of how you can infuse your business environment with positivity for the optimum workplace culture (an essential component of Google’s success and almost expected by many people working within the innovative tech industry today).
This book will help you reconsider how you treat, and will treat, everyone who comes into contact with your business. Not only that, but it will also make you more aware of your brand’s impact on the planet — key to the future of commerce.