Join Cheng Xie, AI-powered SaaS platform founder and consumer insights expert, for a practical session on leveraging AI tools to decode customer preferences and build better products.

You’ll Learn How To:
Target the right customers using AI
Use AI to create dynamic buyer personas and market segments
Map customer journeys with predictive analytics
Avoid common AI pitfalls (bias, overreliance, ethical concerns)

About the Instructor:As the CEO of LTLINX and has over 5 years of experience in the long-term care industry. At FidaLab, she grew the company to serve over 1,400 LTCF clients and achieved $30M in annual revenue. Now, she’s building LTLINX, an AI-powered SaaS platform to transform LTCF daily operations.

​With expertise spanning consumer research, AI development, and go-to-market strategy, Cheng bridges the gap between data science and business outcomes. Her work has been recognized with awards including the China Golden Awards for Excellence in Public Relations.

Perfect For:Startup Founders | Product Managers | UX Researchers | Growth Marketers

Format:1h masterclass + 30min live Q&A

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About B.E.L.L.E
We are B.E.L.L.E (Boundless; Entrepreneurship; Liberty; Liaison; Empowerment), a community of women entrepreneurs dedicated to breaking boundaries and building futures.

Our Impact: We’ve connected over 20,000 people, supported more than 600 startups, and collectively they raised $1 billion in funding!