Gierd, an Idaho-based startup that helps brands grow their e-commerce business on marketplaces such as Amazon and Walmart, raised $8 million in a Series A round led by New York firm Nyca Partners.
What Gierd does: Founded in 2022, the 80-person company sells tools to brands that helps with sales automation, demand forecasting, fraud protection, pricing, and financial reconciliation, among other features.
Quotable: “Major retailers are aggressively shifting to marketplace models to broaden assortments, slash operational burdens and supercharge product selection,” Gierd co-founder and CEO Jordan Sielaff said in a statement. “Gierd’s cutting-edge tools are making this transition seamless for brands.”
Founders: Sielaff previously was an exec at Assurant, Amazon, and eBay. Gierd co-founder Jon Pederson also spent time at Amazon and worked in product management at Faithlife.
Investors in the round: Seattle-based Fortson VC and Spokane, Wash. angel group Kick Start also invested.
