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Fitness

I was biohacked at a fitness facility that uses AI and more to promote a smarter, not harder, workout

Artificial intelligence is already doing some heavy lifting for us at work. Now the technology is being used to help us lift weights during a workout. AI is just one… Read More

Army vet and extreme marathon man Gavin Woody brings grit and grind back to role as a startup CEO

The next time a work colleague or your boss tells you they “gotta run,” maybe it’s because they’re headed to another meeting or out to lunch. When Gavin Woody has… Read More

As hoops star Sue Bird chases fifth Olympic gold, here’s the latest fitness tech gadget she’s backing

Sue Bird is plenty busy these days, trying to guide the Seattle Storm to their fifth WNBA championship and getting set to chase her fifth Olympic gold medal as a… Read More

Fitness tech company JAXJOX raises $10M as it gets ready to ship AI-enabled workout system

JAXJOX, the Redmond, Wash.-based fitness technology company, has raised $10 million in a new funding round to help pay for the research and development of its signature InteractiveStudio workout equipment.… Read More

Amazon stops sale of so-called ‘Prime Bike’ and calls out fitness company for peddling ‘partnership’

Update, Tuesday, 7:30 p.m. PT: A stationary bicycle made by the exercise gear company Echelon and sold on Amazon as an exclusive “Prime Bike” has been pulled by the tech… Read More

Sensoria Health unveils new band that monitors key COVID-19 indicators, including blood oxygenation

Sensoria Health, makers of wearable technology designed to improve healthcare, has a new Smart Band that tracks key vitals and could help detect potential COVID-19 symptoms. Redmond, Wash.-based Sensoria Health… Read More

Fitness studio backed by Russell Wilson responds to health crisis with access to free virtual workouts

If you’ve retreated to your basement gym or the floor in front of your television to get some exercise while sheltering in place, Russell Wilson and his friends at TruFusion… Read More

Seattle startup Trainiac raises $2.2M to match people with personal trainers

Like many workers in the busy tech industry, Akshay Ahooja had a hard time establishing a consistent workout routine. He got serious about fitness in the lead up to his… Read More

Testing Sanctuary, ‘the most personal, immersive wellness studio experience in the universe’

For 80 minutes on Thursday, in the midst of another busy day at work, I was transported to a different world. The ambient music and house-blended tea put me in… Read More

Fitness startup Katalyst raises $5.6M for Peloton-like electrified workout experience

Seattle startup Katalyst has raised $5.6 million for an at-home workout experience that uses full-body electrical muscle stimulation (EMS), a training technique that’s popular in countries such as Germany, Japan… Read More

Bye bye, Band: Microsoft to end support for fitness wearable device and health dashboard

More than two years after taking its Band fitness tracker off the market, Microsoft is killing off the accompanying health service for good. From 2014: Can the Microsoft Band change… Read More

New app by Microsoft alumni is a personal sports assistant to manage your athletic match ups

Two Microsoft veterans are building apps to help people put down their mobile devices and engage with others in the real world through sports. Seattle-based Mavengo, which launched in 2016,… Read More

Testing Stretch 22, a new ‘stretch therapy’ startup backed by Expedia and Zillow founder Rich Barton

After two hours of pickup basketball the previous evening, I woke up on Friday morning last week feeling pretty sore. It was the perfect segue into my next story assignment:… Read More

After a broken leg and blood clot, this entrepreneur built a portable recumbent exercise bike

A broken leg doesn’t typically lead to startup idea creation. But that’s what happened to Michele Mehl. The Seattle-based entrepreneur was well on her way to launching Excy’s first portable… Read More

Startup Spotlight: Former model gets traction in race to help online shoppers find clothes that fit

Rian Buckley is arguably a pretty good candidate for helping people find jeans that fit. After all, the 30-year-old former model provided the legs that displayed jeans in ads for… Read More

Gatorade partners with Seattle startup Volt, will integrate nutrition advice into workout app

Volt Athletics is teaming up with one of the biggest names in sports business. The Seattle startup today announced a new partnership with Gatorade and will rename its strength and conditioning… Read More

GeekWire recommends 6 wellness apps on New Day NW

There are so many health and fitness apps available today that it can be hard to make sense of the noise and determine which ones might actually make a difference.… Read More

Startup Spotlight: motion.social is a fitness app that connects users around common interests

David Longdon and Justin Huff believe that the experience — not the data — is what drives people to continue exercise routines over time. That’s the premise for motion.social, a… Read More

Seattle wellness tracking startup EveryMove acquired by personal health scanning company higi

EveryMove, a Seattle startup that helps employers incentivize employee wellness, has been acquired by health-tracking company higi. Chicago-based higi announced the acquisition as part of a series B investment round led… Read More

How this reluctant Fitbit investor almost missed a $1.6 billion windfall

Tech investor Brad Feld remembers his first call with Fitbit CEO James Park. It was in 2010, during a major snowstorm at his home in the Colorado mountains, and he was… Read More

Pokemon Go

Pokémon Go could help you live longer, Microsoft study finds

True to its name, Pokémon Go got Americans moving after a launch almost as explosive as a Blastoise bursting out of its poke ball. A new study from Microsoft Research and… Read More

Sensoria T-shirt

Sensoria launches line of smarter sports tops and improved app to monitor heart rate

Smart-garment maker Sensoria has launched a Kickstarter campaign to fund a new line of sports apparel and updated version of its fitness app. Redmond, Wash.-based Sensoria says that the new training… Read More

How professional cyclists are using the Microsoft Band to give fans new performance insights

Embed from Getty Images David Lozano, a professional cyclist competing in this month’s Amgen Tour of California, just completed Stage 4 of the big race. His top speed was 52.1 miles… Read More

Volt Athletics unveils ‘intelligent strength training’ app for athletes, expands beyond teams

Since launching in 2013, Volt Athletics has built a business around an online fitness training platform geared exclusively toward high school, college, and professional sports teams, rather than individual customers.… Read More

Startup Spotlight: Namastream helps yoga instructors teach virtual classes online

Yoga classes are the latest brick-and-mortar experience going online. Namastream is a year-old startup that helps yoga instructors and other wellness coaches host virtual classes online. Its platform makes it easy… Read More

Review: Sensoria’s wearables provide a lot of data, but you may still need a real running coach

It’s now more than month and a half into the New Year, and many resolutions are starting to get left behind. Gym memberships are being used less as promotional prices… Read More

KrowdFit raises $2.4M to reward people with cash for tracking their exercise and eating habits

Exercise regularly, eat better, and win cash — it’s a formula that’s working for one Bend, Oregon-based startup. KrowdFit has reeled in an additional $2.45 million in financing to help grow its wellness… Read More

Ex-Microsofties launch app to help weightlifters track workouts, compete with friends

Apps like RunKeeper and Strava have utilized smartphone technology to help runners track their workouts and compete with friends. Now, two entrepreneurs want to implement something similar in the weightlifting… Read More

Up close with LeBron James: Reviewing the NBA superstar’s first virtual reality film

Last night, I was sitting next to LeBron James inside an SUV, listening to the NBA superstar talk about what basketball means to his family as his son sat behind us,… Read More

Ex-Microsoft, Amazon manager changes how people find personal trainers with new startup

Before he decided to launch a business that changes the way people find personal trainers, Dan Li was not exactly in shape. Work, not health, was a priority for the former… Read More

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