As everything gets more virtual, younger shoppers crave tangibility and personal engagement — or at least the perception of real interactions. As my 16-year-old daughter explains it to me, they… Read More
Forget the ground game. T-Mobile is using Super Bowl LIX to kick off a new kind of air attack on wireless dead zones across the U.S. In a commercial that… Read More
T-Mobile reached a $600 million deal to acquire Vistar Media, a leading provider of solutions for digital out-of-home (DOOH) advertising, the companies announced Monday. The agreement will further bolster the… Read More
Dreams apparently do come true, for more than one singing janitor. Amazon’s new holiday ad, titled “Midnight Opus,” tells the story of a theater janitor whose vocal talent is discovered… Read More
Free bananas might be the one thing that’ll satisfy Amazon employees who have to return to the office five days a week. Logan Roy says, “F–k the fruit!” In a… Read More
This week on the GeekWire Podcast, we take a closer look at the latest earnings reports from Microsoft and Amazon this week, as a litmus test for artificial intelligence demand… Read More
Before you spring forward this weekend into daylight saving time, a casket company hopes you’ll consider whether it’s time to bury what some consider to be an unhealthy ritual. In… Read More
Amazon’s 2023 holiday ad campaign is intended to be a love letter to lasting friendships and joyful moments that don’t slow down because of age. A 60-second commercial titled “Joy… Read More
Amazon is ready to interrupt Prime Video programming to bring commercial breaks to its streaming shows and movies, the company announced Friday. Amazon joins a growing list of streamers giving… Read More
Amazon, the pet friendly tech giant where employees get to bring their dogs to work, scored high among Super Bowl advertisers with an ad about a dog that’s left at… Read More
In between the beer, Doritos, mayonnaise, Pepsi, Pringles and more beer, make sure to leave some room for the tech. Ahead of Super Bowl LVII on Sunday, the crop of… Read More
The crisis around homelessness in Seattle — and in cities across the country — is nothing short of a source of daily conversation among those experiencing it, witnessing it, or working… Read More
Amazon’s Alexa is the target of a new lawsuit alleging that the company is using information gathered from users of its smart speaker devices to serve them targeted advertising without… Read More
One year ago, the last question put to Amazon founder Jeff Bezos during his final shareholder meeting as the company’s CEO was an important one. It was, in essence: Has… Read More
iSpot, the Seattle-area startup that measures the reach and impact of television advertising, has made its third acquisition in the past 14 months, picking up Tunity, a company that tracks… Read More
The focus of a lot of the Super Bowl LVI ads released ahead of Sunday’s games seems to be the stars who show up in the commercials. In many cases,… Read More
Microsoft reached a deal to acquire AT&T’s advertising technology division, Xandr, seeking to strengthen its own advertising business as the industry shifts away from online tracking technologies. AT&T has reportedly… Read More
Macy’s is suing a real estate company to prevent Amazon from taking over the iconic billboard next to its landmark department store at West 34th Street and Broadway in Manhattan,… Read More
Amazon’s advertising business continue to grow rapidly as it is now one of the company’s key sources of revenue. In the company’s second quarter earnings report, Amazon said its “Other”… Read More
“I wonder what unit profitability was in 2017 without advertising?” That seemingly mundane question, posed by Jeff Bezos during a meeting of Amazon’s senior leadership team, won’t get as much… Read More
Plenty of people switch between Mac and PC for their computing needs. Apple’s one-time “I’m a Mac” guy is switching his entire persona. In a new ad campaign from Intel,… Read More
The most important part of Sunday’s Super Bowl is already watchable as advertising for a variety of companies and products has hit the internet ahead of the big game. Tech… Read More
The Goat got baaaaaaannnnned. T-Mobile’s Super Bowl ad featuring Tampa Bay Buccaneers quarterback Tom Brady (Greatest Of All Time?) won’t air during the big game on Sunday so the Bellevue,… Read More
The disembodied voice of Amazon’s Alexa may have finally found a vessel suitable for helping with recipes, turning on the lawn sprinklers, or reading an audio book in the bathtub.… Read More
As Apple looked to the “future of the Mac” at its “One more Thing” event on Tuesday, the tech giant reached into the past to take another dig at the… Read More
“The show must go on” for Amazon as the tech giant gears up for a huge holiday shopping season in the midst of the pandemic. That also happens to be… Read More
USAFacts, the nonpartisan, not-for-profit civic data initiative founded by former Microsoft CEO Steve Ballmer, is launching a $10 million ad campaign to illustrate the power of data and facts. The… Read More
A new ad from Zillow is a sign of shifting sands in the housing market. Called “Ready for a Change,” the ad features a composite street with single-family homes, an… Read More
Microsoft has paused advertising on Facebook and Instagram worldwide due to concerns about content surfaced alongside ads, according to Axios. The software giant is not participating in a broader Facebook… Read More
There’s no crying in baseball, Tom Hanks once said. But there will be tears in football, especially for those who view Google’s Super Bowl LIV commercial. The 90-second tear-jerker called… Read More
