Mark Cuban tapped Bill Gates for some perspective on a recent business decision that reshaped the Dallas Mavericks, the NBA team he used to own, and he used a Microsoft… Read More
A new streaming service unveiled by the LA Clippers this morning reflects the philosophy of the franchise’s chairman, former Microsoft CEO Steve Ballmer, about the role the NBA and its… Read More
It was a bit of a throwback scene here in Seattle on Monday evening: Steve Ballmer revving up the crowd at the top of his lungs, and NBA hoops back… Read More
The NBA called out its partnership with Microsoft as it unveiled a redesigned app on Tuesday. The new app has content recommendation and personalization features “powered by Microsoft Azure and… Read More
A signature piece in late Microsoft co-founder Paul Allen’s vast collection of interests and properties could be headed for sale as a new report names potential buyers and a price… Read More
The NBA is tapping the power of its partnership with Microsoft to deliver advanced analytics that offer insights into shots, passes, defense, double teams and more. NBA CourtOptix Powered by… Read More
Don’t try adding Jamal Crawford to the group text. The NBA star and Seattle basketball legend admitted Thursday night that he’s still rocking a Blackberry phone, much to the giggling… Read More
If you’ve seen fans appearing on live video on the sidelines of this year’s NBA playoffs, powered by Microsoft Teams, you might have wondered exactly how it works. So did… Read More
I had one of the more memorable sports moments of my life last night, rooting for my favorite team in the crowd at an NBA game — without leaving my… Read More
Steve Ballmer isn’t able to jump out of a courtside seat and cheer on his Los Angeles Clippers in his usual enthusiastic fashion since the NBA returned to action last… Read More
The NBA returned to action on Thursday and brought along virtual fans in an experience powered by Microsoft Teams. Some fans who missed that the tech-enabled future had arrived early… Read More
Courtside seats at a Lakers game used to be such a prestigious thing. But 2020 is a different NBA fan experience thanks to the pandemic, and it doesn’t look like… Read More
The NBA is getting help from Microsoft to improve the fan experience as the league embarks on an unprecedented shortened season amid the pandemic. The two organizations, which announced a… Read More
Microsoft on Thursday announced a multi-year partnership with the National Basketball Association and will help create a new direct-to-consumer platform that runs on the company’s cloud computing technology. The new… Read More
In his first public remarks about the death of Kobe Bryant, Los Angeles Clippers owner and former Microsoft CEO Steve Ballmer called the NBA superstar’s death “a tragedy of tragedies”… Read More
Former Microsoft CEO Steve Ballmer has orchestrated plenty of business deals throughout his career. But the blockbuster trade that just turned his Los Angeles Clippers into an NBA title favorite… Read More
REPORTING FROM OAKLAND: It was a regular break in the action during the first quarter of Tuesday’s NBA playoff game at Oracle Arena when a familiar voice — at least… Read More
Former Microsoft CEO Steve Ballmer is never short of courtside enthusiasm while watching his LA Clippers compete, as we documented on an episode of our Numbers Geek podcast this weekend.… Read More
Sure, you know how many points your favorite NBA player scored in his last game. But how do turnovers, field goal percentage and rebounds improve chances of winning? How did… Read More
Can Steve Ballmer identify a basketball game purely by the numbers? Can you? That’s our challenge on this new episode of the Numbers Geek podcast, featuring the former Microsoft CEO… Read More
Amazon bolstered its growing library of live sports programming with the addition of NBA League Pass to Prime Video Channels. The NBA’s live streaming product is now available on Amazon’s… Read More
LOS ANGELES — Augmented reality on sports broadcasts isn’t new. In fact, there’s a gold standard: the first-down line for football games, invented two decades ago. Imagine the chaos and confusion… Read More
Paul Allen had many passions, ranging from technology to philanthropy to rock ‘n’ roll. But basketball and his beloved Trail Blazers were undoubtedly high on the list. “Nobody loved that… Read More
LOS ANGELES — Steve Ballmer has launched plenty of products in high-stakes situations, but this takes it to a new level. His NBA team, the L.A. Clippers, is rolling out… Read More
Fans lined up under grey skies outside KeyArena. A buzz began to build as the smell of popcorn and hot dogs filled the concourse. The roars electrified the stadium as… Read More
Los Angeles Clippers owner Steve Ballmer was hot doggin’ it again during his team’s game against the Houston Rockets this week. No, the former Microsoft CEO didn’t pull off another… Read More
TAYLOR’S TAKE ON THE WEEK IN SPORTS TECH: We caught up with two big names in the NBA world to get an update on Seattle’s chances of getting professional basketball back… Read More
In what could be a preview of what watching sports online might be like in the future, the NBA today announced a live streaming deal with Twitch. Starting Friday, the… Read More
Steve Ballmer has established himself as a man who is as passionate about basketball today as he was about software during his days as CEO of Microsoft. A new story… Read More
It certainly helps to have Steph Curry on your side, either on the court or in the startup world. The 29-year-old sharpshooting NBA star — who is also a talented… Read More
