There are many parts to marketing that help a business reach success, but these can often become meaningless if your whole brand needs to be refreshed. Sometimes, it’s best to take a step back and re-evaluate your brand to see what else you can bring to the table, and the best way you can do this is through content marketing. Being both subtle and effective, you can utilize many of these methods to refresh your brand and bring new customers into the fold. Once you have made a rough plan, it’s wise to think about including some key marketing methods in it, which will help you reach success.
Re-write your website
In the modern world, more and more businesses have a website where they promote their products or services. However, if your website is full of chunky copy and the design is outdated, you might need to re-create it to suit your audience and the times better. This can seem like a daunting task, but if you have a great design team on board and some good in-house copy-writers, you will be able to get your new site up and running in no time.
Use different social media outlets
When marketing your content on social media, it can be easy to stick to the more traditional outlets like Facebook. Yet with sites like Reddit and social media platforms like Instagram and Pinterest being where lots of people spend their online time, it would be a missed trick if you didn’t promote your new content on these channels. You should ensure you emphasize how versatile your brand is, in that it can be accessible to as many people as possible. This means you might not put the same content on Twitter as you may on Pinterest, for example.
Think outside the box
Although written content is integral to helping a business thrive, if you are hoping to have a quick refresh of your brand, you should also consider having other mediums as a part of your content strategy. Promoting blogs and articles can be tricky work on platforms like Instagram, but this is where you can post high-quality videos and pictures to entice more people. Having a company like Working Beautifully to help create these will ensure that your new image and new ideals are presented perfectly to your target market and clients.
Hire new freelancers
In-house designers and copywriters are important in any business, but sometimes it takes a fresh pair of eyes to help you when you are hoping to refresh your brand. When you are searching for some new freelancers, make sure you outline your ethos, and what you are hoping to gain from your collaboration with them. This means they will know from day one how you want your brand to appear, and hopefully they can grow with your business to ensure the content they put out is both relevant and impactful. If you want a consistent voice, hiring a small group or single freelancer may be best, but if you want to keep it varied, you can rely on a larger team.